Must My Aspiring Influencer Pal Stop Using People for Content?

The Prosecution: Beth

Sometimes I'm recorded while having a meal. I’ll see myself on her Instagram – it feels like a sudden shock.

A close companion of 10 years, she, labels herself the “content queen”. It can be amusing for a short while, but it weighs on our relationship.

Being highly outgoing, she feels the need to document everything constantly. During meals out, she says, “The camera eats first,” and takes photos with bright lighting, which induces embarrassment. I don’t like it when strangers see her performing for the camera – I experience secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an influencer yet, but she is trying to be. She makes vlogs about living in our city, her daily routine, and her work as a stylist. The material is quality, credit where it's due, but I prefer not to be involved. Sometimes she films me while I’m eating, or just accompanying her. I’ll see myself on her feed afterwards, and it pops up like a surprise: I’ll have bare-faced, making a strange expression or photographed while eating. It feels invasive.

She also expects me to film her at inconvenient times. Often I'm in conversation to someone else, or we’ll just be hanging out in the street. The dynamic feels like our friendship has transformed into me serving as her free crew. She could easily hire someone if she wanted professional shots. When I brought up my discomfort about the situation, she brushed it off. I've been invited to a couple of industry functions, which was nice, but that doesn’t make up for all the time and effort I spend helping her make content.

I appreciate that she has supported me with my design career, but I don’t want our friendship to become just a ledger of exchanges. I don't believe she’s fake or dishonest, but at times it seems that if recording starts, we will begin acting in a way that presents a favorable image for her vlog.

She will say, “Alright, smile for the camera!” and film me smiling with another. It’s so silly. I need her to understand that our decade-long friendship still has limits. I enjoy spending time with her, but I also desire to experience it without being recorded, edited, or posted for an audience. I’m not a accessory for her online persona.

The Other Side: Marielle

I want my friend to see that the content we make together can get us an opportunity.

I am passionate about shooting content. It's more than a pastime; it’s part of who I am. Producing content and documenting experiences online allows me to express myself and connect with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your passions. I look up to people on TikTok who execute that aesthetic of casual, DIY film-making.

Content creation is my interpretation of living actively: observing the details, sharing them with an audience that values the craft behind it. I never intend to make Beth uncomfortable. Taking her to industry events was my way of offering access, giving her a opportunity to experience behind-the-scenes moments that could benefit her professional path too. That isn't leverage, it’s just being pragmatic.

I would take her to these events even if she refused to assist me, but I want her to see the benefits the work we make together can get us: a foot in the door. I understand not all people likes being on camera, but sometimes spontaneity is what makes material authentic. Appearing on video occasionally is part and parcel of being my companion. I'd remove anything she requested, but she hasn't made such a request yet.

I don't demand anyone to be my private filmmaker, but friends help each other in minor capacities. My assumption was recording a short video now and then would be fun for her. Creativity thrives in partnership, and having my friend around makes projects energetic and enjoyable. I don't compel her to take part in anything, and I’d never deliberately embarrass her. But creating content jointly sometimes is part of how I record our shared experiences.

I value Beth’s friendship profoundly and don’t want content creation to come between us. I’m willing to compromise: like asking before filming, and avoiding angles that might make her self-conscious.

This isn’t about power, it's regarding expressing my perspective while still considering hers. Obviously making content is not a replacement for genuine friendship: it's merely part of how I live my life and I desire her to be included in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Should Marielle stop recording herself and Beth when they are socializing?

Nothing is more excruciating than having a friend film you. I get that it's her job, but I don’t make friends come to my work. Maybe she can find like-minded creators to create content with. With the uncertain future of technology, human connections are the only thing we have – cherish them!
A respondent, 25

When pursuing something professionally, you can’t ask your friends for help repeatedly, even if they have helped previously. While she enjoys shooting, that doesn’t mean all those around her is content. She needs to honor Beth’s privacy.
Ankit, 26

She may enjoy producing videos and showing off her life publicly, but it isn't for everyone. It’s nice she has assisted her friend professionally, but she must to listen to what Beth wants.
Emma, 27

It seems like you care about each other, so hold on to that and make sure it’s the priority in your relationship. Foster some real memories, where true emotions are stored, not digital scrapbooks. Even celebrities who seem to share their worlds actually have more secrecy than it seems.
One opinion, 53

She seems to be not fully engaged nor authentic when they're together – she's on the job. Both seem unsure as to where the line is. The solution is not found in trying to change one another, but in each setting defined boundaries around what is comfortable to them and determining if there is an acceptable middle ground.
A final view, 71

Your Turn to Be the Judge

Consider this question: is Marielle over-exposing their friendship?

Penny Matthews
Penny Matthews

Maya Chen is a software engineer and tech writer with over 8 years of experience in web development and AI, passionate about simplifying complex topics.